Context
Redesign of a complex back-office tool used by broadcasters in five countries to entertain 45 million users on all types of screens. 

Design strategy
Rethinking the system’s information architecture and navigation to address cognitive overload and lack of user agency. The project treated the interface as a navigable environment, focusing on hierarchy, circulation, thresholds, and wayfinding. 

Research questions

• How do users mentally model complex professional tools?

• How can information architecture support orientation and reduce cognitive fatigue?

• How to transform a rigid architecture into a flexible system that allows automated mechanisms?

Metodology

• Qualitative interviews 

• Guerrilla testing

• Card sorting

• JTBD

• Object-oriented UX

• Opportunity Solution Tree

Outcomes

• New information architecture validated with users 

• Definition of the MVP and all flows designed to include key features such as: editorial content, dynamic lists, content monitoring, and favorites in the navigation 

• Reduced cognitive load and improved system legibility 

• Structured UX documentation supporting long-term system coherence